In the 1970s, 80% of UK brands’ market value was based on tangible assets, according to EY, adding to that this level has fallen to 17% today.
Globally, brands now have $31 trillion in undisclosed value, according to Brand Finance, with tangible assets accounting for just 9% of their enterprise value and the majority of the rest made up of intangible assets such as patents, trademarks, IP and brand recognition.
For those building, developing or creating a brand, this dinner will provide insights into how to capitalise on brand for greater employee engagement, customer loyalty and investor interest.
Brett Donahay, Strategy Director at eatbigfish, will be joining this dinner to share his knowledge and expertise in building a brand and how it can increase valuation.
eatbigfish is a global consultancy who have been at the forefront of Challenger Brand thinking for 20 years. Brett works with both big and small Challengers, or Brands who aspire to be Challengers, across a range of categories around the globe.
He has worked on strategy building projects for London 2012 Olympics, Audi North America, Hennessy, BBC Worldwide, Toyota USA, Arla Foods, Unilever, PepsiCo, WWF, William Lawson’s, SAB Miller, Lipton Ice tea, Heineken and many more.
The dinner will look to explore, but will not be limited to:
- Characteristics of a successful brand
- Creating a brand that disrupts the market
- Increasing brand awareness and confidence
** Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder on the day of the event for the correct venue. Our website will also be updated in the event of a venue change.