How to innovate successfully with Gideon Hyde, Market Gravity - Prelude

How to innovate successfully with Gideon Hyde, Market Gravity

Percy & Founders, 1 Pearson Square, London, W1W 7EY

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Innovation can help you access a new market or sell more to existing customers. It could be a game changer for your industry or a change in direction for your business. But how do you create a culture of innovation to develop and test a new idea or model? How do you know if it’s the right idea and the right time to launch it? How do you take it from proposition to plan, to successful delivery?


For those considering the development of a new product, service or venture, this dinner will offer practical advice and tips on how to develop, test and pilot for the greatest impact and return on investment.


Gideon Hyde of innovation consultancy Market Gravity, will be joining us to share his insights and experience from; helping teams within British Gas, Barclays Bank, Npower, HSBC, BP, Boots, T-Mobile, Argos, Standard Life and the AA, to launching new ventures.


Gideon and his business partner, Peter Sayburn, founded Market Gravity in 2009 to inject an entrepreneurial spirit into corporate environments. His triumphs include leading the programmes to develop and grow nPower’s home energy services business, and to design and launch ‘Retiready’, Aegon’s digital retirement service.


Gideon enjoys speaking about design-led thinking and innovation-led delivery. He is also co-author of ‘Defying Gravity'; adventures of a corporate entrepreneur and he has used his own entrepreneurial skills to set up a healthy fast food franchise.


This dinner will look to explore, but will not be limited to:

  • Creating an innovation and testing culture
  • Deciding when, why and how to pivot
  • Prototyping and piloting with potential customers
  • Partnering to prove concept and drive demand


**Please note that some of our venues are subject to change; always refer to email reminders one week before the and the text message reminder on the day of the event for the correct venue. Our website will also be updated in the event of a venue change.





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