Despite sharing the same language, the US and the UK business cultures can often be poles apart. There are differences in cultures, values and even business language. When exploring business opportunities in the US, it is vital to understand these differences and behaviours for your business to thrive. Strategic alliances, partnerships, mergers, acquisitions and personal relationships have the opportunity to be even more successful and profitable with a better understanding of the US business culture.
This event will look to explore, but will not be limited to:
- How to better understand US business culture to improve relationships and profits
- How to effectively negotiate with Americans
- Tools to help you to be more effective in a global arena
Allyson Stewart-Allen, founder of International Marketing Partners and author of best seller, Working with Americans will be joining the group to share her knowledge and expertise in this area. Allyson is an expert in brand internationalisation and helps businesses and their leaders to successfully and profitably span international and functional boundaries.
**Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder on the day of the event for the correct venue. Our website will also be updated in the event of a venue change.