Scaling with social media and creating customer advocates, with Malcolm and Dessi Bell - Prelude

Scaling with social media and creating customer advocates, with Malcolm and Dessi Bell

London Capital Club, 15 Abchurch Lane, London EC4N 7BW

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Consumers are connected to each other more than ever. The power of their voice and impact of their influence is being harnessed by companies able to build true customer communities and release their sales potential as brand advocates and ambassadors. The smartest are also engaging their customers in product and brand development.

Malcolm and Dessi Bell, Founders of Zaggora will be joining this dinner to share the experience of growing their business to £20m in two years, by inviting customers to review and recommend their products as well as growth hacking social media channels to build brand awareness on a small budget.


Zaggora is an award-winning, British-based company which has helped over 1 million customers in 143 countries get results with its ThermofitTM active wear and health foods including; protein smoothies, superfood shots, and detox teas, with 97% saying they would recommend to a friend.


Zaggora has also received numerous awards, including a National Business Award for E-Commerce Strategy of the Year in 2012, and has been featured in a Harvard Business School Case study.


Malcolm Bell is now Expert in Residence at Seedcamp, specialising in growth hacker marketing.


This dinner will look to explore, but will not be limited to:

• Utilising social media to sell
• How to growth hack and scale your customer base
• Creating customers advocates for your products and services
• Building, managing and optimising your customer community


** Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder on the day of the event for the correct venue. Our website will also be updated in the event of venue change.


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